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Sherwoods are a long-established building maintenance company.  They approached us to help move their brand forward whilst their business was experiencing rapid growth. Originally the company only focussed on electrical work but has since expanded into all areas of commercial property maintenance.

Our task was to show the world how Sherwoods have extended their abilities and services without losing the heritage of their 50 year history.

Logo progression

It was important that we kept the essence of the original Sherwoods logo but moved it forward to better show the range of services the company delivers today. The font was modernised, a more inclusive strapline was incorporated, and a wider colour palette was introduced to enable more brand flexibility.


We wanted to create a strong avatar mark, which is additional to the main company logo. This avatar is used as a brand stamp that works really well on workwear, marketing literature and internal documents when a full logo is not always needed. The avatar is also useful for social media platforms where logos work better if they fit nicely into a circle or square.

Fleet design

One of the most powerful ways to build brand recognition is by utilising quality vehicle livery design – van graphics that tell the story of who you are and what you do at a glance. We are now deploying our second generation of vehicle graphics for Sherwoods, which features custom photography on the back doors. Each vehicle will have a unique image which, when seen across the fleet, will paint a full picture of the services provided by the organisation.

Photography and video

High-quality photography and video are a key part of our work with Sherwoods; having and building a library of authentic, real life images really helps us to better promote their services to the world.


We created the following showreel to help Sherwoods with recruitment, team building, and attracting new clients. We oversaw the whole process, from creating the initial storyboard, planning and directing the shoot, editing and piecing the footage together, to designing the graphic overlays.

Brand style

We have created a strong brand style for Sherwoods and it is important that this brand is protected and used well right across the organisation. For this purpose, we have created brand guidelines which provide clear directions and rules for how to apply the brand both internally and externally.

Company culture

We create material for Sherwoods to use both in-house and externally. Company culture is very important to this large business which employs a huge team across South West Britain, and each recruit is welcomed with a supporting book, reflecting on the culture at Sherwoods.

This guide tells the history of Sherwoods with engaging team photography and bold typography, emphasising the ethos and values that are the mainstay of the business.

Website design

In 2023 we were commissioned to design and build a brand new website for Sherwoods to better present who they are, what they do, and how they do it. The site needed to be clean, bold and functional, with easy navigation and clear communication of the key services. We believe that we have created a unique and appropriate style for the Sherwoods website and have received very positive feedback from the client and their suppliers since the site launch.

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