Christmas Campaign

Preston Minster Church approached us to help attract a diverse group of new people to church this Christmas.

This campaign, based on the phrase “Fear Not,” is focused on helping people deal with growing feelings of worry and anxiety in the modern world. The graphics needed to be simple, powerful, and provocative, ensuring that they connected with Gen Z and people who don’t usually go to church, without alienating the broader demographics.

Using bold type alongside stylised angel wings, the design was used for both printed and digital assets to promote their festive events externally and internally throughout December.