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Indoor Self Storage

We met Dartmouth Self Storage at a time when they had successfully launched their first purpose built indoor self storage facility and were planning to expand into Totnes and Dartington with another purpose built storage building.

At the time, self storage conjured up pictures of muddy yards with hairy men handling padlocks, whilst a couple of dogs bark in the distance. Indoor Self Storage wanted to shatter that perception by building top quality, purpose built storage facilities that are clean, secure, well lit and run by women.

We helped develop their existing brand, to include the expansion of the Totnes branch and also created an overarching logo for ‘Indoor Self Storage’. Brand guidelines were produced to give clear direction¬†on how all company materials should look and feel..

Standing out from the rest

Once the brand guidelines were complete we set about creating some promotional leaflets that clearly showed the benefits of Indoor Self Storage. We then designed a fresh and clean website to promote both branches to the local area. The site is friendly and modern, reflecting the experience of being on site at either one of the branches.

Obsessive about storage

We created a humorous and memorable advertising campaign depicting Indoor Self Storage as the obsessive people whose entire lives are built around storing things. We took well known sayings and doctored them to be about storage.

The campaign appeared in magazines whilst digital versions were used online showing animated quotes.