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Power in brand progression

Not every business needs a full rebrand. Sometimes, a brand progression is the smarter move. If you have a rich history or are visually well known and recognisable, a brand progression can be a much better choice.

Honouring the past, shaping the future

All the years you have been trading have been building market awareness and trust. When your brand is recognisable and memorable it could be a bad move to throw that heritage away by rebranding.
The power of a brand progression lies in refreshing your style whilst keeping your recognisable roots, making it the obvious choice when you have a strong heritage.

Our process

Brand discovery

Understand current perception to shape a smarter brand strategy.

Brand progression

Building on your brand heritage to take things forwards.

Composite image showing a branded t-shirt, a booklet and a branded van for Sherwoods
Deploying your brand

Providing all the design assets and materials your brand needs.

“We have used SPS for many years for our promotional leaflet and website design so when it was time to have a rebrand we were excited to see what the team came up with. As there are three aspects to our business it was a challenge to get three logos that worked as a family with the connecting theme whilst still showing the three areas in a distinct way. Together with redesigning our tourist leaflet to bring a more modern and informative approach they made a great job of giving us an overdue refresh on our brand. We are gradually rolling this out across the business and look forward to working with them more in the future.”

Sara Rittershausen, Burnham Nurseries

Our work

Sherwoods

Modernising a recognisable name in facilities maintenance to create a cohesive modern brand with a proud heritage.

See Project
Burnham Nurseries logo reversed out of a purple orchid
Burnham Nurseries

Logo progression and leaflet refresh for long-standing orchid specialists Burnham Nurseries.

See Project
Wholesale Stationers

Brand refresh for Wholesale Stationers with modern logo, catalogue templates, website assets and striking vehicle livery and a 70 years celebration logo to boot!

See Project

Let's start the conversation

    How to find us

    SPS Marketing
    Unit 7 Signal Buildings
    Brunel Road
    Newton Abbot
    TQ12 4FD

    01392 464545

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