CLOSE MENU
Sign up to our mildly amusing newsletter for some inbox excitement
Once you have a good, strong brand in place, it is important that you protect it from being diluted. Good brand guidelines are essential because they act as a blueprint for consistency, ensuring that every representation of your brand – whether online, in print, or in person – looks and feels the same. This consistency builds trust and recognition, which are critical for maintaining the value of your brand investment.
Without clear guidelines, businesses risk inconsistent messaging and visuals, which can confuse customers and weaken brand impact. Guidelines protect your investment by setting rules for logo use, colours, fonts, tone of voice and imagery, ensuring every touchpoint reinforces a strong, authentic and cohesive identity.
Providing clear rules around primary logo, secondary logo and avatar use. Guidance on logo use, spacing, exclusion zones, do’s and don’ts.
We specify your brand’s primary and secondary colour palettes with HEX, RGB and CMYK codes. Plus guidance on how and where to use each colour.
Setting out your primary and secondary fonts for headings, body text and digital use. We spell out details for font sizes and provide hierarchy examples for how to structure your typography.
We provide examples of preferred photography styles and clear do’s and don’ts to guide image selection.
A consistent tone helps reinforce your brand’s personality, making communication clear, memorable and aligned with your values. We provide guidance for your key principles for written communication.
We provide examples of your brand applied to materials such as business cards, social media posts, adverts etc. along with examples of how not to deploy your brand.
Showcasing luxury barge holidays with an annual brochure and regional guidebooks.
Modernising a recognisable name in facilities maintenance to create a cohesive modern brand with a proud heritage.
SPS Marketing
Unit 7 Signal Buildings
Brunel Road
Newton Abbot
TQ12 4FD
