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Why photography and video matter to a brand

Strong brands are built on what people feel long before they read a single line of copy. Photography and video shape that first impression. They set the tone and signal quality and authenticity.

Here is a video we created for the Mid Devon Glass website:

The numbers behind visual impact

  • Visual content is processed up to 60,000 times faster than text
  • Brands that use consistent, high quality imagery see revenue increases of up to 23% (according to research from Lucidpress)
  • Video now accounts for more than 80 percent of all consumer internet traffic
  • Landing pages with video can increase conversions by as much as 80 percent
  • Social posts with imagery generate up to 650 percent higher engagement than text‑only posts
  • 90% of consumers say that video helps them make buying decisions
  • 64% say it makes them more likely to trust a brand.

Do you have a photography or video requirement for your business?

 

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The strategic advantage

In a world where audiences scroll past thousands of messages each day, brands that invest in strong visual storytelling cut through faster and stay remembered longer. Photography and video are not optional extras. They are core brand assets that influence perception, performance and growth.

High-quality video and imagery give your brand instant credibility. Before anyone reads a word of copy, they judge your professionalism, attention to detail and overall brand quality through what they see.

In a crowded digital landscape, your imagery is often the difference between someone staying, exploring and enquiring, or bouncing within seconds.

Here is a 75 second showreel that we created for Sherwoods to showcase their business:

Why it matters for brand perception

Photography and video do more than decorate a brand. They communicate capability, confidence and character. They show the real people, processes and values behind the organisation. They make your business tangible and real.

Professional images and video of your business enable your brand to punch through the generic noise of stock photography and AI generated imagery.

Professional photography and video:

  • Builds trust by showing an authentic view and reality
  • Creates consistency of visual style across every touchpoint
  • Differentiates a brand in markets where words alone sound the same
  • Makes complex stories easier to understand at a glance
  • Increases recall by anchoring the brand in recognisable moments and emotions

Convinced?

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Get in touch and we can talk you through what’s involved and get you a price.

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See more of our work

Mid Devon Glass

Rebranding this family-owned business with more than 30 years of experience in glass processing and creating a modern website with the new brand.

See Project
Sherwoods

Modernising a recognisable name in facilities maintenance to create a cohesive modern brand with a proud heritage.

See Project
The Laurels

Design and build of an e-commerce booking site for a country house and special events venue.

See Project