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Apollo IT, a South-Devon based managed IT service provider, delivers outsourced IT departments for small and mid-sized organisations seeking more than the limitations of an in-house team or “one‑man band” support.
When Apollo IT approached us, their existing brand was holding them back. In a competitive market, their identity looked dated and failed to reflect the scale, professionalism and breadth of their offering. Our role was to reposition them with a brand that not only captured their technical expertise but also gave them the presence they deserved.
The company’s name was a crucial asset, rich with associations to the Apollo space program and its technological ambition. We leaned into this heritage, crafting a visual identity that fused the pioneering spirit of the moon landings with the precision of modern IT.
We created a stylised “O” with an orbiting moon, a subtle nod to Apollo’s legacy. The lowercase “l” characters cleverly reference Apollo 11, while the interplay of zeros and ones evokes binary code, bridging space exploration and digital technology.
The “O” avatar extends the brand, distilling planetary elements into a recognisable, versatile icon. It works seamlessly in contexts where space (pun intended) is limited, ensuring the brand remains visible and consistent.
We applied the refreshed identity boldly across customer-facing collateral, including vehicle livery. The result is a striking, professional presence that reinforces Apollo IT’s credibility wherever they are seen.
The creation of brand guidelines enabled our web developers to create a website that best reflects the company online.
Through this progression, Apollo IT now has a brand that reflects its ambition, authority and technical depth, positioning them as a serious player in their market.
Creating a brand identity and user-focused website for a group of leading cardiac consultants based in the South West of England.
Creating and implementing a bold brand for an executive coaching company along with a streamlined website.
